Punto Eribowo MM

Punto Eribowo, S.Par, MM, cCHT

Senior Hospitality Practitioner & Competency-Based Training Module Developer



Executive Profile
Senior hospitality practitioner and vocational training contributor with extensive experience in five-star hotel operations and housekeeping management. Possesses strong expertise in implementing international service standards and translating them into competency-based training programs aligned with SKKNI. Experienced as a practitioner lecturer and industry advisor, with a clear focus on operational accuracy, standard operating procedures, workplace safety, and service quality. Committed to supporting workforce readiness and producing housekeeping professionals who meet industry and overseas employment standards. Lead author of International Housekeeping Competency Programme (CPMI 2026) aligned with SKKNI & PBK.

Training & Workforce Impact Snapshot
• Extensive hands-on exposure to international hotel service standard housekeeping, and inter-department coordination aligned with international hospitality practices.
• Strong capability in translating hotel SOPs, quality standards, and safety procedures into competency-based learning modules aligned with SKKNI.
• Experienced in designing applied training content that bridges classroom instruction with real hotel operational realities.
• Familiar with overseas employment expectations for housekeeping professionals, including discipline, service consistency, workplace ethics, and performance accountability.
• Proven ability to align training outcomes with industry demand, certification requirements, and employability readiness.


PROFESSIONAL HISTORY
Practitioner Lecturer – Hotel Management
Politeknik Negeri Media Kreatif (Polimedia Kreatif), Jakarta 2018 – Present
• Lecturing core hospitality subjects including Hotel Revenue Management, Sales & Marketing Management, Room Division, and Hotel Operations.
• Delivering applied, industry-based learning focused on commercial awareness, service excellence, and operational feasibility.
• Maintaining strong linkage between academic frameworks and real-world hotel business practices.
Lead Consultant – Tourism Strategy & Promotion Plan
Ministry of Environment & Forestry (KLH), Indonesia 2024 – Present
• Leading national tourism strategy and promotion planning for more than 100 Biodiversity Parks (Taman Kehati) across Indonesia.
• Developing market positioning, visitor profiling, local economic activation models, and national branding frameworks.
• Coordinating with multi-stakeholders from government, academia, and tourism industry, ensuring alignment with sustainability and conservation principles.

National Business Development Manager
PT Rights Ledger Global Indonesia (Digital Rights Management) 2017 – 2019
• Developed new project accounts and expanded business opportunities within digital content ownership and monetization ecosystem.
• Conducted market analysis, sales planning, and commercial feasibility assessments.
• Prepared business plans, financial forecasting, and strategic recommendations to support growth initiatives.

Business Development Manager
Hachi Fukujin Japan – Gold Bullion & Asset Management, Jakarta 2016 – 2017
• Developed market segmentation, targeting, and positioning strategies for gold investment and asset management products.
• Led sales initiatives for jewelry, gold bars, and collateral-based investment products.
• Produced periodic performance reports and market analysis to support strategic decision-making.
Senior Advisor
Centrion Institute – National Science Olympiad (OSN) Projects 2014 – 2016
• Acted as senior advisor for student assessment programs focusing on learning behavior, critical thinking, and problem-solving capability.
• Applied analytical and behavioral insight methodologies to support national education initiatives.

Sales & Marketing Director – Property Development
Graha Tirta Asri, Serpong–Bogor 2010 – 2014
• Led sales and marketing strategy for property development projects, including market feasibility and asset positioning.
• Developed financial projections, pricing scenarios, and portfolio strategies for real estate assets.
• Coordinated with multiple stakeholders to ensure project targets, budgets, and timelines were achieved.

Assistant Division Manager – Portfolio Management
Dressel Investment Ltd, Bandung 2006 – 2010
• Supported portfolio and asset management activities including promotional planning and brand strategy alignment.
• Coordinated with agencies and vendors to ensure consistency of marketing execution.
• Contributed to market analysis and reporting for investment performance evaluation.

Marketing Manager – Executive Assistant Manager – General Manager
Ciater Spa Resort & Hotel**, Subang, West Java*** 2000 – 2006
• Progressively promoted from Marketing Manager to Executive Assistant Manager and General Manager.
• Led overall hotel performance with accountability for revenue, guest satisfaction, and operational standards, contributing to revenue growth and occupancy improvement within a competitive resort market.
• Directed sales and marketing strategies, product development, and market positioning in line with business objectives.
• Managed short-, mid-, and long-term strategies to enhance asset value and portfolio performance.
• Oversaw sales strategy and distribution balance, including corporate accounts, offline agents, and early-stage OTA collaboration, to support occupancy stability and rate competitiveness.

Sales & Marketing Manager
Hotel International Imperium*, Bandung*** 1999 – 2000
• Developed hotel marketing plans, occupancy forecasting, and revenue targets.
• Conducted brand building initiatives, sales calls, and promotional campaigns.
• Prepared performance reports using sales metrics and market indicators.

Guest Service Officer
Crowne Plaza Hotel Jakarta***** 1997 – 1999
• Supervised front office operations and guest service delivery across multiple shifts and departments.
• Handled escalated guest issues with strong focus on service recovery and satisfaction.
• Gained cross-department exposure including Front Office, Housekeeping, Concierge, and Reservations.

Tourism Student – On-the-Job Training & Field Projects
PT Pembangunan Jaya Ancol & Tourism Destination Projects 1994 – 1996
• Conducted market segmentation and attraction analysis for tourism assets in Ancol and other destinations.
• Participated in destination planning studies, SWOT analysis, and tourism feasibility assessments.
• Collaborated with local government stakeholders on tourism development proposals and presentations.

EDUCATION BACKGROUND
Master of Management (MM)
Hospitality & Tourism Management Indonesia, Universitas Padjajaran Bandung, 1998 - 2000
Bachelor of Applied Science (S.Par.)
Hospitality & Tourism Management, Indonesia, STPB (Enhaii Bandung) 1992 – 1996
Ames High School, Ames, Iowa St. USA (Government Scholarship) 1988 - 1991

PROFESSIONAL SKILLS
Commercial & Leadership Skills
• Sales & Marketing Strategy Alignment
• Understanding of hotel revenue logic and its operational impact on housekeeping service delivery
• Exposure to diverse hotel market segments and service expectation standards
• Strategic Negotiation & Stakeholder Management
• Cross-Functional Leadership (Sales–Operations–Finance)
• Business Planning, Forecasting & Performance Review

Operational & System Knowledge
• Hotel Operations & Service Delivery Integration
• Budgeting, Forecasting & Business Analysis
• Familiar with hotel PMS (including Power Pro and similar systems)
• Strong understanding of urban hotel market dynamics

Communication & Language
• Bahasa Indonesia: Native
• English: Fluent (written & verbal)
• Strong presentation, reporting, and executive communication skills




Author’s Note: His professional background ensures that the training modules developed are not only compliant with national competency standards, but also relevant, market-ready, and competitive for overseas employment.